#goodstoryadvice 7

"To make art is to push the boundaries of your cultural moment, but in a way that is grounded in the kind of deeper truth that has a chance of connecting with members of your audience, even if it alienates others." - Stanley Kubrick⠀

This quote is by far one of the few litmus tests that I use on almost every project.

Another formulation of this idea is Raymond Loewy’s famous MAYA (most advanced yet acceptable) design approach.